The social significance of AI in retail on customer experience and shopping practices

Volume: 64, Pages: 102755 - 102755
Published: Jan 1, 2022
Abstract
This paper draws on practice-informed, ethnographic research to develop an understanding of the novel social consequences and opportunities afforded from consumers' interactions with AI digital humans as part of the in-store shopping experience. We reveal and interrogate consumers’ experiences with AI digital humans in an exploratory study undertaken during the launch phase of an in-store kiosk digital store greeter in a flagship store of a...
Paper Details
Title
The social significance of AI in retail on customer experience and shopping practices
Published Date
Jan 1, 2022
Volume
64
Pages
102755 - 102755
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