Artificial Intelligence, Marketing, and the History of Technology: Kranzberg’s Laws as a Conceptual Lens

Volume: 31, Issue: 1, Pages: 81 - 89
Published: Sep 22, 2021
Abstract
Killer applications, or killer apps, are technology applications that profoundly change the way any society thinks, works, and functions. This paper explores Artificial Intelligence (AI) as a killer app, with specific application to marketing. Specifically, this paper employs the lens of technology history to explore the relationship between marketing and AI. Using Kranzberg’s six laws of technology, this paper sheds light on all manner of...
Paper Details
Title
Artificial Intelligence, Marketing, and the History of Technology: Kranzberg’s Laws as a Conceptual Lens
Published Date
Sep 22, 2021
Volume
31
Issue
1
Pages
81 - 89
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