Investigating the relative merits of using a mixed reality context for measuring affective response and predicting tea break snack choice
Abstract
Sensory evaluation for the investigation of food consumption is often conducted in a controlled laboratory environment, which does not reflect consumption behaviour in real world. Here, we compared the effect of consumption setting (traditional sensory booth, mixed reality projection café, and a café) on consumer affective responses, and to investigate the effectiveness of using Microsoft HoloLens technology, an Augmented Mixed Reality device,...
Paper Details
Title
Investigating the relative merits of using a mixed reality context for measuring affective response and predicting tea break snack choice
Published Date
Dec 1, 2021
Journal
Volume
150
Pages
110718 - 110718
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Notes
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