Prioritizing the Determinants of Lemon Marketing Improvement Using Analytic Network Process (Case Study: Larestan County)

Agricultural products marketing has an important role in achievement of goals such as agricultural development, production increase, and farmers’ income in developing countries. Citrus production especially Lemon is one of the most important productions in Larestan county (Fars province in Iran). So, the determinants of Lemon marketing system improvement were prioritized in Larestan in this research. The criteria were the 4ps (Product, Place,...