Is my design better? A co-creation perspective for online fashion design
Volume: 16, Issue: 3, Pages: 384 - 402
Published: Sep 16, 2021
Abstract
Purpose Value co-creation is known to increase innovation, but it can backfire under certain conditions. The purpose of this study is to investigate co-creation activities for their effects on consumer perceptions of symbolic designs and to investigate the mediation effect of psychological distance and the moderation effect of peer feedback. Design/methodology/approach Three studies were designed by using a survey (Study 1) and two controlled...
Paper Details
Title
Is my design better? A co-creation perspective for online fashion design
Published Date
Sep 16, 2021
Volume
16
Issue
3
Pages
384 - 402
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