The effect of rural superintendent credibility on principal and district outcomes mediated by motivating language

Volume: 59, Issue: 6, Pages: 776 - 793
Published: Sep 14, 2021
Abstract
Purpose The purpose of this study was to determine the influence of rural superintendent’s talk on the perceived outcomes of principal communication competence and organizational communication satisfaction. More specifically, this study explored whether the source credibility dimensions of goodwill, competency and trustworthiness had a greater impact on the perceived outcomes when mediated by motivating language (ML) than not....
Paper Details
Title
The effect of rural superintendent credibility on principal and district outcomes mediated by motivating language
Published Date
Sep 14, 2021
Volume
59
Issue
6
Pages
776 - 793
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