Sustainability through the lens of the professional adviser: the case for brand trust

Published on Sep 16, 2021in Journal of Product & Brand Management4.355
路 DOI :10.1108/JPBM-05-2021-3466
Michael Stoica7
Estimated H-index: 7
Thomas M. Hickman
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2 Authors (Iesha Khajuria, Rachna)
1 Author (Huang Wensheng)
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Sustainability is a central topic for an increasing number of companies, as a part of their business strategies. Human sustainability, that is, preserving and improving the quality of human life, in other words, maintaining and advancing human capital, appears as one relevant issue in that context. Humans and human capital are the foremost resources for professional service firms. Their role in the international economic scenario will most likely depend on how they deal with human sustainability...
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ABSTRACTThis research examined the effects of gender and skepticism toward advertising in general (SKEP) on consumer responses toward green advertising at two levels, generalized green advertising skepticism and personalized attitude toward the green ad (Agreen-ad). Using survey data, Study 1 found that men were more skeptical of advertising in general then women, and in turn, more skeptical of green advertising. Study 2 analyzed some of the data collected from an experiment and provided further...
In response to consumer and society demands for firms to be socially responsible, brands have been taking a strategic approach to corporate social responsibility (CSR) by integrating socially responsible activities into their brands鈥 core value propositions to strengthen brand equity. Thus, from a brand building perspective, this paper aims to investigate the immediate effect that brand CSR communications have on the change in brand awareness, perceived quality and loyalty, to provide a deeper u...
AbstractThis study investigates how customer value mediates the relationship between relationship marketing and firm value, and how brand equity mediates the relationship between relationship marke...
The apparel industry is often scrutinized for its lack of environmental stewardship, and thus pro-environmental initiatives have been of significant consideration among apparel brands in recent years. However, one personality trait of specific concern to brand marketers is consumer skepticism toward climate change, which has the potential to negatively impact the success of brands鈥 pro-environmental initiatives. In this light, research indicates that knowledge of the environmental impact of prod...
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Evidence suggests that consumers seek to become more expert about hedonic products to enhance their enjoyment of future consumption occasions. Current approaches to becoming expert center on cultivating an analytic mindset. In the present research the authors explore the benefit to enthusiasts of moving beyond analytics to cultivate a holistic style of processing. In the taste context the authors define holistic processing as non-verbal, imagery-based, and involving narrative processing. The aut...
#1Shiu-Wan Hung (NCU: National Central University)H-Index: 25
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Last. Pei-Chun Chiu (NCU: National Central University)H-Index: 1
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The emergence of the Internet has advanced the flourishing area of electronic commerce. Furthermore, alongside traditional physical channels, virtual channels have rapidly increased. The focus of both practice and research on marketing channels has changed dramatically over the past few decades. We performed structural equation model analysis with a sample of 794 observations consisting of two different channels (physical and virtual). The influence of the perceived factors of clothes shopping o...
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