Two-stage hybrid sem-neural network approach and Van city residents’ perception of brand

SEM is multivariate statistical analysis. In addition to its advantageous aspects, it needs to cope with many assumptions. The ANN methods developed in recent years have advantages both in themselves and in the black box section, but there are cases when they cannot explain or fall short. In this study, we aimed to show that the two methods can be used together as a hybrid model and can support each other. In the study, we aimed to show the...