New Insights on Advertising Execution And Consumer Engagement

Volume: 61, Issue: 3, Pages: 245 - 246
Published: Sep 1, 2021
Abstract
![Figure][1] Since 1960, the Journal of Advertising Research ( JAR ) has delivered cutting-edge, impactful research to advertising scholars and practitioners. That work has reflected not only the continuing theoretical evolutionary advancement of knowledge but also has provided answers to...
Paper Details
Title
New Insights on Advertising Execution And Consumer Engagement
Published Date
Sep 1, 2021
Volume
61
Issue
3
Pages
245 - 246
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