Before and after the outbreak of Covid-19: Linking fashion companies' corporate social responsibility approach to consumers’ demand for sustainable products

The current exploratory endeavour sets out to scrutinize the relationships between the corporate social responsibility (CSR) approach of fashion companies, their strategic CSR communication, corporate reputation, and consumers' propensity towards buying sustainable products. The study elaborates on consumers' perspective on these variables, comparing two-time frameworks, before and after the outbreak of the COVID-19 pandemic. The empirical...