Decoding domestic tourism customers’ emotional responses to covid-19: A segmentation approach

Tourists’ emotional responses to crises have been conceived from a unitary perspective despite the potential existence of different segments of emotional reactions. Using data from 412 residents drawn from Macau, this study segments their emotional responses toward the COVID-19 pandemic, characterizes the segments by their perceived travel risk and future travel intentions. The findings reveal that there are three segments of residents’...