Evaluating a Persuasive Intervention for Engagement in a Large University Class

Persuasive Technologies (PT) are computational methods, strategies, and design techniques, grounded in social psychology to change user attitudes/behaviours. PTs have been applied in diverse areas, such as eCommerce, health, workplace, vehicles, urban and ambient environments. A kind of PT that has become popular in eLearning is known under the name “Gamification” – introducing game mechanics (such as points, levels, badges, leaderboards) into...