Forecasting sales using online review and search engine data: A method based on PCA–DSFOA–BPNN

Traditional sales forecasting methods are mainly based on historical sales data, which result in a certain lag. The relationship between sales volume and its influencing factors is intricate and often non-linear. In view of this, we propose a novel product forecasting method using online reviews and search engine data. Firstly, a dictionary-based sentiment analysis method is developed to convert the textual review concerning each attribute of...