The divergent impact of reward magnitude on goal eagerness and effort investment

Volume: 167, Pages: 101 - 113
Published: Nov 1, 2021
Abstract
When attempting to motivate an individual, does increasing the magnitude of the reward always have a positive impact on one’s effort investment? Through six experiments, we demonstrate that although individuals working for a large (vs. small) reward are more eager to commence the task (Studies 1–5) and more likely to persist when encountering an opportunity to terminate the pursuit (Study 2), the intensity of their effort investment in the goal...
Paper Details
Title
The divergent impact of reward magnitude on goal eagerness and effort investment
Published Date
Nov 1, 2021
Volume
167
Pages
101 - 113
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