The Sequelae of Hotel Pre-Sale: The Influence of Electronic Word-of-mouth Dispersion on Booking Cancellation Behavior

Annual ACIS International Conference on Computer and Information Science
Pages: 3 - 9
Published: Jun 23, 2021
Abstract
With the normalization of epidemic prevention, many hotels regard pre-sale as a life-saving straw, but it leaves a sequelae of booking cancellation. Therefore, based on risk aversion theory and attribution theory, this paper studies the influencing factors of hotel booking cancellation behavior of consumers through situational experiment. Results show that: (1) Electronic word-of-mouth dispersion has a significant positive impact on booking...
Paper Details
Title
The Sequelae of Hotel Pre-Sale: The Influence of Electronic Word-of-mouth Dispersion on Booking Cancellation Behavior
Published Date
Jun 23, 2021
Journal
Pages
3 - 9
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