Drivers of the experience value of mobile money transfer service: Senegaleseuser perspectives
Abstract
Purpose Digital service innovations have enabled service market access, transforming Africa. This paper aims to investigate individual and contextual drivers of experience value of mobile money transfer (MMT) service during post-adoption given impacts of individual/cultural characteristics in Senegal. Design/methodology/approach Mixed methods. Study 1 qualitatively investigates the effects of individual-contextual drivers on the experience value...
Paper Details
Title
Drivers of the experience value of mobile money transfer service: Senegaleseuser perspectives
Published Date
Sep 22, 2021
Volume
35
Issue
7
Pages
901 - 917
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