Toward a Unified Theory of Customer Continuance Model for Financial Technology Chatbots
Abstract
With the popularity of financial technology (fintech) chatbots equipped with artificial intelligence, understanding the user’s response mechanism can help bankers formulate precise marketing strategies, which is a crucial issue in the social science field. Nevertheless, the user’s response mechanism towards financial technology chatbots has been relatively under-investigated. To fill these literature gaps, latent growth curve modeling was...
Paper Details
Title
Toward a Unified Theory of Customer Continuance Model for Financial Technology Chatbots
Published Date
Aug 24, 2021
Journal
Volume
21
Issue
17
Pages
5687 - 5687
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