Breaking the psychological distance: the effect of immersive virtual reality on perceived novelty and user satisfaction
Abstract
The integration of digital and physical worlds, known as ‘phygital’, has led to the emergence of hybrid consumption experiences (e.g. virtual reality, augmented reality, digital concierge...
Paper Details
Title
Breaking the psychological distance: the effect of immersive virtual reality on perceived novelty and user satisfaction
Published Date
Aug 20, 2021
Pages
1 - 25
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