Value co-creation in industrial AI: The interactive role of B2B supplier, customer and technology provider
Abstract
This research explores the interactive role of supplier, customer and technology company in business-to-business (B2B) marketing when they develop and use industrial artificial intelligence (AI). From a value co-creation perspective and following a service-dominant logic, this study aims to identify essential value types that are created collaboratively by B2B professionals (namely suppliers, customers and AI providers), and critical...
Paper Details
Title
Value co-creation in industrial AI: The interactive role of B2B supplier, customer and technology provider
Published Date
Oct 1, 2021
Volume
98
Pages
105 - 114
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