A re-inquiry of the emotion spillover effect using psychophysiological approaches: how game outcome and process influence cognitive processing of TV commercial
Abstract
The present study aims to reinvestigate how emotional reactions to sport programing influence cognitive information processing of a subsequent TV commercial. The previous studies on the subject...
Paper Details
Title
A re-inquiry of the emotion spillover effect using psychophysiological approaches: how game outcome and process influence cognitive processing of TV commercial
Published Date
Aug 18, 2021
Pages
1 - 23
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