Analysis of Emotion and Recall in COVID-19 Advertisements: A Neuroscientific Study
Volume: 18, Issue: 16, Pages: 8721 - 8721
Published: Aug 18, 2021
Abstract
In this research, neuroscience techniques are applied to the field of marketing in the analysis of advertisements that include the COVID-19 pandemic in their stories. A study of emotion and memory in these audiovisual productions is carried out as two fundamental factors for the knowledge of consumer habits and decision making. By means of facial recognition biosensor systems (AFFDEX) and various tests, six informative and narrative, emotional...
Paper Details
Title
Analysis of Emotion and Recall in COVID-19 Advertisements: A Neuroscientific Study
Published Date
Aug 18, 2021
Volume
18
Issue
16
Pages
8721 - 8721
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