Cut-throat competition or justice? Consumers’ responses to competitor whistleblowing from the perspective of consumer scepticism

Given the rise of the competitor whistleblowing phenomenon and the lack of relevant knowledge on the topic, the current study developed a moderated mediation framework to examine how consumers respond to whistleblowing by a competitor company from the perspective of consumer scepticism. The results from three between-subjects experiments reveal that competitor whistleblowing could induce consumer scepticism towards the real intention for...