EXPRESS: Prominent Retailer and Intra-brand Competition
Abstract
Online retail search traffic is often concentrated at a “prominent” retailer for a product. The authors unpack the ramifications of this pattern on pricing, profit, and consumer welfare in an intrabrand setting. Prominence denotes a larger number of heterogenous-search-cost consumers starting their search at the prominent retailer than at any other retailer. These analyses show that search traffic concentration can intensify intrabrand...
Paper Details
Title
EXPRESS: Prominent Retailer and Intra-brand Competition
Published Date
Nov 15, 2021
Volume
59
Issue
3
Pages
517 - 533
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