Investigating visitor attitudes towards the reopening of a theme park: an application of the push-pull-mooring model

This study investigates visitors’ attitudes towards the reopening of the Chimelong Ocean Kingdom in China amid the global pandemic in 2020. The proposed framework utilizes the Push-Pull-Mooring model by adapting the THEMEQUAL dimensions. Seven perceptual variables are identified as a source of visitors’ attitudes arising from their theme park experiences. The findings reveal that the pandemic is leading to a change in which PPM factors most...