Effects of Utilitarian and Hedonic Emotion on the Use of Online Banking Services
Volume: 29, Issue: 6, Pages: 1 - 20
Published: Aug 23, 2021
Abstract
The online banking service is the key element for the development of e-commerce and e-businesses. It provides users with convenient daily transaction services, such as wire transfer and online payment. Past studies on online banking services mostly focused on their functionality, whereas little pay attention to users’ hedonic feelings or a sense of pleasure. Besides, discussions about post-adoption behavior are also immature. Thus, this study...
Paper Details
Title
Effects of Utilitarian and Hedonic Emotion on the Use of Online Banking Services
Published Date
Aug 23, 2021
Volume
29
Issue
6
Pages
1 - 20
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