Heuristics in entrepreneurial decisions: A review, an ecological rationality model, and a research agenda

How are heuristics used for information exploitation in entrepreneurial decisions? To answer this open-ended question, a Systematic Literature Review of 63 contributions concerning the influence of heuristics in EDs is proposed. Papers are analyzed looking at the type of EDs, heuristic outcomes, and ecological rationality assumptions. By adopting a “unified” mind theory of information processing, an explanatory framework of how heuristics can...