Fear of Evaluation and Online Self-Disclosure on WeChat: Moderating Effects of Protective Face Orientation

Volume: 12
Published: Aug 25, 2021
Abstract
Fear of evaluation is a key factor that affects how social media users present themselves to others, but little is known about the effects and mechanisms involved, especially on the relationship between fear of positive evaluation and online self-disclosure. This study explores how fear of evaluation affects online self-disclosure and examines how this relationship is moderated by protective face orientation in the Chinese context. A total of...
Paper Details
Title
Fear of Evaluation and Online Self-Disclosure on WeChat: Moderating Effects of Protective Face Orientation
Published Date
Aug 25, 2021
Volume
12
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