How tourist power in social media affects tourism market regulation after unethical incidents: Evidence from China

Few studies have explored how stakeholders react to unethical incidents and the consequences of their behaviors under Web 2.0. Unethical incidents pose real challenges for the destination. This study takes Snow Town as a case and proposes a process model for examining how tourist power in social media affects tourism market regulation after unethical incidents. Based on long-term follow-up surveys, this study finds that tourists' perceived...