Mindfulness as an antidote to conspicuous consumption: The mediating roles of self-esteem, self-concept clarity and normative influence
Abstract
Extant research in consumer behaviour has demonstrated the pervasiveness of conspicuous consumption as a means of psychological salve from inner conflicts such as self-discrepancies with regard to one's status, abilities, power or self-esteem. In this paper we propose mindfulness as an antidote to conspicuous consumption behaviour. Using structural equation modelling and survey responses of 588 consumers (312 non-meditators and 276 meditators),...
Paper Details
Title
Mindfulness as an antidote to conspicuous consumption: The mediating roles of self-esteem, self-concept clarity and normative influence
Published Date
Jan 1, 2022
Volume
184
Pages
111215 - 111215
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