Exploring an in-store customer journey for customers shopping for outdoor apparel
Volume: 63, Pages: 102722 - 102722
Published: Nov 1, 2021
Abstract
The omni-channel shopping phenomenon creates major challenges for brick-and-mortar stores to remain relevant and appeal to customers. A way to counteract these challenges is to offer customers a journey where in-store experiences enable them to encounter numerous physical and virtual touchpoints evoked by affective, cognitive, physical, relational, sensorial and symbolic responses. This study ascertained the customer journey activated by the...
Paper Details
Title
Exploring an in-store customer journey for customers shopping for outdoor apparel
Published Date
Nov 1, 2021
Volume
63
Pages
102722 - 102722
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