Which effort pays off? Analyzing ideators’ behavioral patterns on corporate ideation platforms
Volume: 39, Issue: 3, Pages: 419 - 444
Published: Sep 1, 2021
Abstract
The challenge of developing high‐quality ideas as the basis of new goods and services is an important topic that coincides with companies’ rapid development of these products. In response, firms increasingly rely on online ideation platforms for ideation contests to optimize their employees’ creative power. This optimization requires a profound understanding of online ideation contests’ underlying mechanisms, specifically the participants’...
Paper Details
Title
Which effort pays off? Analyzing ideators’ behavioral patterns on corporate ideation platforms
Published Date
Sep 1, 2021
Volume
39
Issue
3
Pages
419 - 444
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