Identification of perceptual attributes affecting preference for vegetables using item-focused and consumer-focused approaches

Preference for vegetables is closely related to intake of vegetables. Therefore, improvement of vegetable preference is an important issue in nutrition education. In this study, we identified perceptual attributes that affect preference for vegetables using two approaches: an item-focused approach to identify the perceptual attributes that characterize liked and disliked vegetables, and a consumer-focused approach to identify the perceptual...