Are atheist consumers less ethical? Investigating the role of religiosity and atheism on consumer ethics
Abstract
Purpose There is a perception that non-religious consumers are less ethical than religious consumers. Studies found prejudices against atheists around the world and assumed that those who committed unethical behavior were more likely to be atheists. Hence, first, the purpose of this study is to investigate the effect of consumers’ intrinsic religiosity, extrinsic religiosity and atheism on consumers’ ethical beliefs. Second, this study attempts...
Paper Details
Title
Are atheist consumers less ethical? Investigating the role of religiosity and atheism on consumer ethics
Published Date
Aug 13, 2021
Volume
38
Issue
5
Pages
525 - 539
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