The indirect effects of Instagram images on women’s self-esteem: The moderating roles of BMI and perceived weight

Viewing idealized social media images may negatively impact women’s self-esteem, yet the underlying mechanisms and vulnerable female groups remain under-investigated. This online experiment applied a posttest-only, between-subjects design to examine the interaction effects of viewing #fitspiration and #thinspiration Instagram images, body mass index, and perceived weight on women’s self-esteem ( N = 221) via appearance comparison. A moderated...