Digitally enabled value co-creation at the bottom of the pyramid
Abstract
Research on the co-creation of value has proliferated since the introduction of service-dominant (S-D) logic (Vargo & Lusch, 2004, 2016) and service logic (SL) (Gronroos, 2006, 2011) in marketing...
Paper Details
Title
Digitally enabled value co-creation at the bottom of the pyramid
Published Date
Jun 13, 2021
Volume
37
Issue
9-10
Pages
813 - 815
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