The effect of technological innovation capabilities on companies' innovation and marketing performance: A field study on Technopark companies in Turkey

Volume: 8, Issue: 3, Pages: 361 - 378
Published: Jul 31, 2021
Abstract
Purpose - The purpose of this study is to evaluate the effects of the technological innovation capabilities of companies carrying out R&D and innovation activities on product performance and marketing performance. Methodology - The main population of this study comprises a total of 4916 companies that carry out their activities within the body of 56 Technoparks in Turkey on April 2018. IBM SPSS 23 and IBM AMOS 23 package programs were used in...
Paper Details
Title
The effect of technological innovation capabilities on companies' innovation and marketing performance: A field study on Technopark companies in Turkey
Published Date
Jul 31, 2021
Volume
8
Issue
3
Pages
361 - 378
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