The effect of red on attractiveness for highly attractive women

Volume: 42, Issue: 10, Pages: 8066 - 8073
Published: Jul 30, 2021
Abstract
Previous research has shown that red can increase men’s perception of women’s attractiveness. However, this effect is absent under certain conditions, such as when women have masculine, unattractive, or older features. We sought to test whether this red-attraction effect would be present at the other end of the continuum, specifically, for highly attractive, provocatively dressed young women. In three experiments (the second and third of which...
Paper Details
Title
The effect of red on attractiveness for highly attractive women
Published Date
Jul 30, 2021
Volume
42
Issue
10
Pages
8066 - 8073
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