Service robots and COVID-19: exploring perceptions of prevention efficacy at hotels in generation Z

Volume: 33, Issue: 11, Pages: 4057 - 4078
Published: Aug 9, 2021
Abstract
Purpose COVID-19 is expected to enhance hospitality robotization because frontline robots facilitate social distancing, lowering contagion risk. Investing in frontline robots emerges as a solution to recover customer trust and encourage demand. However, we ignore how customers perceive these initiatives and, therefore, their efficacy. Focusing on robot employment at hotels and on Generation Z customers, this study aims to analyze guests'...
Paper Details
Title
Service robots and COVID-19: exploring perceptions of prevention efficacy at hotels in generation Z
Published Date
Aug 9, 2021
Volume
33
Issue
11
Pages
4057 - 4078
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