A Bilingual Comparison of Sentiment and Topics for a Product Event on Twitter
Abstract
Social media enable companies to assess consumers’ opinions, complaints and needs. The systematic and data-driven analysis of social media to generate business value is summarized under the term Social Media Analytics which includes statistical, network-based and language-based approaches. We focus on textual data and investigate which conversation topics arise during the time of a new product introduction on Twitter and how the overall...
Paper Details
Title
A Bilingual Comparison of Sentiment and Topics for a Product Event on Twitter
Published Date
Jul 31, 2021
Volume
24
Issue
5
Pages
1635 - 1646
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