Consumer skepticism about online reviews and their decision-making process: the role of review self-efficacy and regulatory focus

Volume: 38, Issue: 5, Pages: 587 - 600
Published: Aug 11, 2021
Abstract
Purpose Despite skepticism, consumers rely on online reviews for their purchase decisions. However, academics mostly argue that skepticism has an inverse relationship with consumer decision-making. This study aims to investigate the relationship among skepticism, reliance and consumer purchase decisions in an online review context. It also investigates the moderating role of review self-efficacy and regulatory focus in the relationship between...
Paper Details
Title
Consumer skepticism about online reviews and their decision-making process: the role of review self-efficacy and regulatory focus
Published Date
Aug 11, 2021
Volume
38
Issue
5
Pages
587 - 600
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