Social commerce affordances for female entrepreneurship: the case of Facebook
Abstract
Social media have provided individuals with the opportunity to sell and buy products without a third-party mediation. This type of social commerce gained popularity in developing countries, becoming an opportunity for female entrepreneurs’ economic development amid multifarious patriarchal institutional barriers. This study proposes the affordances concept as analytical lens to better understand how these female digital subsistence entrepreneurs...
Paper Details
Title
Social commerce affordances for female entrepreneurship: the case of Facebook
Published Date
Aug 4, 2021
Journal
Volume
32
Issue
3
Pages
1145 - 1167
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