The Upworthy Research Archive, a time series of 32,487 experiments in U.S. media
Abstract
The pursuit of audience attention online has led organizations to conduct thousands of behavioral experiments each year in media, politics, activism, and digital technology. One pioneer of A/B tests was Upworthy.com, a U.S. media publisher that conducted a randomized trial for every article they published. Each experiment tested variations in a headline and image "package," recording how many randomly-assigned viewers selected each variation....
Paper Details
Title
The Upworthy Research Archive, a time series of 32,487 experiments in U.S. media
Published Date
Aug 2, 2021
Journal
Volume
8
Issue
1
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