Evaluating the influence of Airbnb listings’ descriptions on demand

Hosts list their accommodations on Airbnb aspiring to attract guests. Extant research on the drivers of guests’ booking behaviour has solely considered structured information on the Airbnb platform, thereby omitting the rich information provided in the unstructured textual listing description. This work adds to the stream of research on Airbnb demand determinants by identifying the latent topics used in these unstructured descriptions as drivers...