COVID-19 Outbreak: Activating Congruous Internal Marketing Communication Strategies
Abstract
The COVID-19 pandemic is a disaster situation unlike any other that we have seen in living memory, impacting virtually any company across the globe. In a time like this, it is crucial for the organization to make internal relations a priority. In doing so, you need to ensure that your administrators use the best resources to keep staff well informed, which will give the company a greater chance to stay on track and keep your people safe. With a...
Paper Details
Title
COVID-19 Outbreak: Activating Congruous Internal Marketing Communication Strategies
Published Date
Sep 1, 2021
Volume
20
Issue
2
Pages
35 - 58
Citation AnalysisPro
You’ll need to upgrade your plan to Pro
Looking to understand the true influence of a researcher’s work across journals & affiliations?
- Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
- Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.
Notes
History