Neither acquiescence nor defiance: Tuscan wineries' “flexible reactivity” to the Italian government's quality regulation system

This article introduces the concept of "flexible reactivity" to describe and analyze a form of economic actors' response to multiple judgment devices. Using the example of government regulation in the Tuscan wine industry, we show that wineries can in part comply with the government's quality classifications system while, at the same time, also offering products outside the official classification system. Through this research, we provide novel...