The impact of scheduling styles on time-limited promotions: The moderating role of redemption frames

Volume: 135, Pages: 774 - 786
Published: Oct 1, 2021
Abstract
null null This research investigates the influence of scheduling styles on consumers’ evaluation of time-limited promotions. We find that consumers who rely on an external clock to manage their activities (i.e., clock timers) evaluate a time-limited promotion negatively because they perceive the length of the time frame of the promotion to be insufficient to take advantage of the promotion. However, consumers who rely on an internal sense to...
Paper Details
Title
The impact of scheduling styles on time-limited promotions: The moderating role of redemption frames
Published Date
Oct 1, 2021
Volume
135
Pages
774 - 786
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