Promoting the Faith: Examining Megachurches’ Audience-Centric Advertising Strategies on Social Media

Volume: 50, Issue: 4, Pages: 408 - 422
Published: Jul 20, 2021
Abstract
Jordan Morehousea* & Adam J. Safferb a Clemson University, Clemson, South Carolina, USAb University of Minnesota, Minneapolis, Minnesota, USAJordan Morehouse (PhD, University of North Carolina at Chapel Hill) is Assistant Professor of Strategic Communication, Department of Communication, Clemson University.Adam J. Saffer (PhD, University of Oklahoma) is Assistant Professor of Strategic Communication, Hubbard School of Journalism and Mass...
Paper Details
Title
Promoting the Faith: Examining Megachurches’ Audience-Centric Advertising Strategies on Social Media
Published Date
Jul 20, 2021
Volume
50
Issue
4
Pages
408 - 422
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