Effect of a perceived threat of informal actors on the business performance of formal actors: inbound tour operators’ perspective

This paper develops and tests a conceptual model to examine the effect of a perceived threat of informal actors on the business performance of formal actors. Drawing on a sample of 130 inbound tour operators, structural path analysis shows that the perceived threat of informal actors is positively associated with the formal actors’ service quality and customer acquisition efforts, which subsequently are positively associated with an increase in...