Capturing and analyzing e-WOM for travel products: a method based on sentiment analysis and stochastic dominance
Abstract
Purpose In recent years, electronic word-of-mouth (e-WOM) concerning travel products reflected in online review information has become an important reference for tourists to make their product purchase decisions, while for travel service providers (TSPs), monitoring and improving the e-WOM of their travel products is always an important task. Therefore, based on the online review information, how to capture e-WOM of travel products and find out...
Paper Details
Title
Capturing and analyzing e-WOM for travel products: a method based on sentiment analysis and stochastic dominance
Published Date
Jul 28, 2021
Journal
Volume
51
Issue
10
Pages
3041 - 3072
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