An improvement or a gimmick? The importance of user perceived values, previous experience, and industry context in human–robot service interaction

To tackle the debate over whether using service robots is an improvement or merely a gimmick, this research examined actual users' attitudes and long-term usage behavior in human–robot service interactions from the perspective of perceived values. Study 1 revealed that the effect of perceived hedonic value on users' attitudes is contingent upon perceived utilitarian value. When utilitarian value is low, hedonic value negatively affects users'...